Hi Creatio Community,
I have a use case where I’d like to customize the unsubscribe behavior in our email campaigns.
Currently, when we send emails via Creatio, there’s an unsubscribe link included. However, clicking this link unsubscribes the user from all future emails sent from Creatio, regardless of type (newsletter, product updates, offers, etc.).
What I’d like to achieve instead is:
👉 When the user clicks the unsubscribe link in an email, they should be redirected to a preference management page.
👉 On this page, they can choose what kind of emails they want to unsubscribe from – for example:
- Newsletters
- Product updates
- Promotional offers
This would give users more control over their communication preferences and reduce the chances of losing engagement altogether.
Has anyone implemented a similar setup in Creatio or found a workaround? Any guidance on how to configure this or customize the default unsubscribe process would be much appreciated.
Thanks in advance!
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You can create your own custom unsubscribe or preferences webpage that works however you need and maybe uses the Creatio API to communicate with Creatio. As for using that page as the default unsubscribe page, that is a system setting (I think it is the UnsubscribeApplicationUrl setting). You can put whatever URL you want in that setting and it will use that in the subscribe link added to the emails.
Ryan