To assist you in highlighting the value of your solution on the Creatio Marketplace, we’ve prepared a set of best practices for creating advertising screenshots. These recommendations are designed to guide you in presenting your product in a clear, compelling, and professional way that instantly communicates its value to potential customers. Well-designed screenshots not only improve the visual appeal of your listing but also increase trust and engagement — ultimately leading to more installs and conversions.

General recommendations for advertising screenshots: 

Use branded visuals

• Apply the branded background color or style of your solution for visual consistency.
• Incorporate your company logo to reinforce brand identity.

Showcase real Creatio UI

• Use a real fragment of the Creatio interface with your solution integrated.
• Show how your app works within the actual product environment.
• Keep screenshots clean by removing any non-essential UI elements that do not support the main message.

Communicate value instantly

• Use icons or visual symbols to strengthen the message metaphorically.

Highlighted screenshots: 

Target: Highlighted screenshots are the first visual users see when they explore your app listing — they play a crucial role in capturing attention and quickly communicating what your app does and why it matters.

• Deliver the main value proposition in under 3 seconds.
  • Example: “Instantly Enrich Your Data with Apollo.io”
• Add a short, clear description that communicates the benefit or unique selling point.
  • Example: “Accurate, complete contact and company insights — automatically, in one platform.”
• Include impactful, quantified value.
  • Example: “250 million contacts & 60 million companies”
• Use icons or visual symbols to strengthen the message metaphorically.
• If possible, showcase the UI in action: clicks, flows, or user interactions.

For any connectors and other applications that use third-party software, you should have all the necessary permissions to use and publish such third-party trademarks, names, interfaces, and other IP (together “third-party IP”). You’re solely responsible for receiving and keeping up to date with such permissions. Absence of legal grounds to use third-party IP may lead to the suspension and/or deletion of publishing your application on Creatio Marketplace.

Key Features screenshots

Target: Key Feature screenshots are essential for helping users understand the specific use cases your app supports — directly within the Creatio interface.

• Highlight key feature use cases through targeted visuals.
• Add a short, clear caption to explain the value of each use case at a glance

Enrich your existing contacts

Feature description: Enrich your existing contacts in Creatio from Apollo.

Enrich your existing contacts

Feature description: Enrich your existing contacts in Creatio from Apollo.

Contact Import

Uncover the power to effortlessly discover and import contacts from Apollo   or elevate your existing contacts with enriched information.

Guidelines for designers: 

• Use vector graphics for clarity and scalability
• Apply a consistent layout grid to align elements cleanly
• Maintain uniform margins across all visuals
• Use rounded corners for screenshots to match Creatio’s design aesthetic

As part of our ongoing efforts to enhance the integrity and fairness of the Creatio Marketplace, we are implementing several updates to our review system. Historically, user feedback was submitted privately and influenced app ratings, although it was shared only with developers. Moving forward, to align with new regulations and ensure the authenticity of our reviews, this process will evolve into a more transparent and interactive system.

Starting in May 2024, we will require verification of users who are currently using the app or have used it within the past twelve months before they can submit reviews. This new system is designed to improve review visibility and enable direct interaction opportunities for developers, thereby enhancing transparency and building trust within our marketplace.

Key Changes:

• Public Accessibility: All reviews will now be publicly accessible on the listing page, encouraging a robust exchange of insights and experiences.
• Review Guidelines Update: Compliance with our updated guidelines will be necessary for review visibility.

• Ratings: Only ratings from verified users will contribute to the app's overall rating, providing a more accurate reflection of recent user experiences and feedback.

   

We believe these changes will provide a fresh start and create a more equitable environment for both users and developers. For more details, please refer to our updated developer guidelines.

Engage Your Users:

We encourage you to actively invite your subscribers to rate and review your app when appropriate. This engagement is vital for increasing your app's visibility and obtaining valuable feedback.

We appreciate your cooperation and are excited about the positive impact these changes will bring. Should you have any questions or need assistance, please contact us at marketplace@creatio.com.

Dear Community,



We would like to inform you of significant updates in the development policies for Marketplace apps. These changes are part of our continuous efforts to enhance user experience and ensure a cohesive ecosystem across our platform.

Introduction of Freedom UI Requirements

Effective May 1, 2024, we are introducing a mandatory requirement for all new Marketplace apps to adopt the Freedom UI. Apps may still include a Classic UI for backward compatibility purposes. Learn more: Requirements for Freedom UI.

For partners who have started development with the Classic UI and wish to maintain the right to publish without incorporating Freedom UI, we encourage you to contact us directly.

Enhanced App Metadata Standards

Beginning April 1, 2024, we are setting new standards for app metadata. It is now required for all marketplace applications to include detailed metadata, specifically the 'Version' and 'Maintainer' properties.

For further details, please refer to our guidelines on Requirements for Metadata.

Package Requirements Update

Also starting from April 1, 2024, there will be an update to the package requirements. The ‘Maintainer’ package property must now reflect the Maintainer information as per the Public profile.

For a comprehensive understanding, please review Requirements for Packages.

We recognize that these updates may necessitate adjustments on your part. Our goal is to ensure a smooth transition and to provide ample preparation time for our valued partners. We encourage you to begin adapting your applications to comply with the new requirements at your earliest convenience.

We greatly value your partnership and contributions. These updates aim to enhance our Marketplace ecosystem, and we're here to support you through this transition. For questions or assistance, please contact us at marketplace@creatio.com.

We are excited to introduce the Creatio Marketplace Console, a powerful and streamlined tool designed to enhance your experience in managing your Marketplace listings.

The Creatio Marketplace Console, now an integral part of the Success Portal, has been created with one main objective in mind - to offer you a more convenient and efficient way to manage the entire lifecycle of your Marketplace listings.

In the next few weeks, we will be seamlessly transitioning all applications. You can expect to receive a separate email notification providing you with all the necessary details about this transition.

For comprehensive guidelines on publishing and updating listings in the new Marketplace console, please refer to the article on Academy. If you encounter any questions or issues along the way, please do not hesitate to reach out to us at marketplace@creatio.com.

We are pleased to inform you about the latest updates concerning our transition to the new Composable architecture.

New Composable Apps

We are actively expanding our range of Composable Apps, and we are excited to announce the addition of two new apps that replace sections previously found in the Classic UI: Lead and Opportunity Management and Productivity.

Transform your apps to Freedom UI

We strongly recommend that you begin the process of adapting your solutions to work with Freedom UI sections and migrate to the Composable Architecture. This step is crucial to ensure maximum compatibility and to leverage the new features to their fullest extent, enabling you to unlock the complete potential of the new Composable Apps.

You can find detailed instructions in the following articles:

• Configure the Marketplace App for Composable Architecture Compatibility

• Composable Package Architecture

Backward compatibility during the transition period

On new websites, using pages for records in both Classic UI and Freedom UI simultaneously is no longer possible. Here are the key details:

• The Freedom UI Shell is now enabled by default on all new websites.

• OOTB Classic UI sections that have been converted to Freedom UI are no longer visible in workspaces, but they will remain accessible for a limited time.

As a result, during this transitional period, in order to demonstrate or utilize your solutions that extend OOTB sections in Classic UI, please follow these steps:

• Add Classic UI sections to your workspace.

• Configure the Lookup "Object-specific form page interface in the Freedom and Classic UI shell" as per the instructions outlined in the article titled Manage the form pages in the Freedom UI and Classic UI.

We look forward to your updates, and we are always ready to provide assistance. If you have any questions, please feel free to contact us at marketplace@creatio.com.