I am new to Creatio and I am wondering how to implement proper lead scoring for new projects.
From my past projects I am used to create a common lead scoring, meaning assigning points to serveral activities like website visits, email clicks, downloads ect.. Thanks to machine learning we now have features like predicitive scoring, which comes out of the box in Creatio.
As far as I understand existing data and time is needed in order to train machine learning models, so I am wondering if some of the members of this community already have experience with building a new system from scratch with no historic data. Did you start by implementing your own classic scoring, or did you start with predictive scoring from the start? Happy to hear from your experiences :)