Classic lead scoring vs. predicitive scoring for new projects
Hello community,
I am new to Creatio and I am wondering how to implement proper lead scoring for new projects.
From my past projects I am used to create a common lead scoring, meaning assigning points to serveral activities like website visits, email clicks, downloads ect.. Thanks to machine learning we now have features like predicitive scoring, which comes out of the box in Creatio.
As far as I understand existing data and time is needed in order to train machine learning models, so I am wondering if some of the members of this community already have experience with building a new system from scratch with no historic data. Did you start by implementing your own classic scoring, or did you start with predictive scoring from the start? Happy to hear from your experiences :)
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We had tried it for a demo though.. it is mostly a formula to derive the score based on no. of activities & their weightage on the probability to buy.. ex., frequently visiting product page in website has a weightage, attending events / webinar has a weightage, number of meetings/calls has a weightage.. scoring them based on a scale from 1 to 10 was tried out..
Hello Jasmin,
To be able to successfully activate predictive lead scoring you need to add enough quantity of records in the "Leads" section that had "Satisfied" or "Handoff to sales" status and after the model is trained - lead scoring appears on the page.
Please refer to this Academy article so to make those models functioning properly for your site.
Best regards,
Bogdan
Hello Bogdan,
thanks for your quick reply. I am familiar with the feature of predictive Scoring, but I am looking for best practices for "classic" customized lead scoring. I am sure that predictive scoring can be a great feature, but for clients starting fresh with lead generation and lead scoring a classic model is more suitable there is no historic data.
Maybe someone in the community has experience on how to build a scoring system in creatio.
Best regards,
Jasmin
We had tried it for a demo though.. it is mostly a formula to derive the score based on no. of activities & their weightage on the probability to buy.. ex., frequently visiting product page in website has a weightage, attending events / webinar has a weightage, number of meetings/calls has a weightage.. scoring them based on a scale from 1 to 10 was tried out..