Submissions not populating

Hello!

Please go through the following steps:

1. Verify submissions are being created — check whether submission records exist at all. Go to the Submissions section and filter by recent dates. If no records appear, the issue is with the form-to-submission pipeline (form configuration, hidden fields, or required field validation).
2. Check UTM-to-Campaign matching — for submissions to appear under a specific Ad Campaign, the system must match UTM values to the campaign record. The utm_campaign value passed in the URL must exactly match either the Campaign Name or Campaign ID configured in the Digital Ads application. Any mismatch (even a space or capitalization difference) will prevent linking.
3. Confirm Lead Sources and Lead Channels lookups — the system uses lookup tables to resolve UTM values. The Lead channels lookup must contain a record with a Channel code matching your utm_medium value (e.g., cpc, paid). The Lead sources lookup must contain a record with a Source code matching your utm_source value (e.g., facebook, google). If these aren't configured, source attribution won't work.
4. Check the business process — verify that the "Populating Contact with Submitted Form's Data" business process is active. Go to System Designer → Process log and check for any errors related to this process.

Could you please confirm: are submission records being created at all (even without campaign attribution)? 
What exact utm_campaign value is being passed in the URL? What is the corresponding Campaign Name/ID in the Digital Ads application?

The submissions are being created. The ad campaign is listed as "Devoted to Educators" in Creatio:

Alona Dolya,

Thanks for your help. I posted in a separate post the answer to your questions. 

Matt