Rebecca Wettemann, Vice President of Nucleus Research to review values of the process-focused approach to CRM
Recent studies predict that by 2017 about 70% of businesses will rely on dynamic processes designed to evolve depending on customer demand.
Bpm’online invited Rebecca Wettemann, a world-famous CRM analyst and vice president of Nucleus Research, to review the most common pain points that businesses come across on the daily basis and share her profound expert perspective on the values of the process-focused approach to CRM.
During the one hour webinar Ms. Wettemann, along with Michael Rooney, SVP and General Manager at bpm’online, will talk about benefits from fast and easy process adjustment, the importance of the timely adaption of the customer-facing processes in response to the changing business environment and the necessity to consistently test, modify, and improve business processes.
We are strongly recommending you to take advantage of what one of the brightest experts in the industry has to say about the values of the process-focused approach to CRM.
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