Hi,
the unsubscribe link is mandatory in bulk emails.
If I don't want to show unsubscribe link in my campaign, what can I do?
If I leave the anchor with macro for unsubscribe, but without description, the unsubscrive link will not be visibile to the user: does it work ?
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Dear Stefano,
There is a law in United States called CAN-SPAM Act and it can be accessed here. Please take a closer look at the 5th rule of this law that is called "Tell recipients how to opt out of receiving future email from you". This is a strict rule to have clear and visible option to opt-out from bulk emails.
Emails without unsubscribe link can be marked as spam and bounced by a huge amount of email providers and after the first bulk email your domain will be blacklisted by many email providers and after that by the email provider that you've used for sending this bulk email (UniOne or Elastic) and it won't be affecting your mailing rating positively. That's why there is a built out-of-the-box logic in the application which adds this link to all bulk emails created in the system and we are sorry but we can't recommend you anything on this topic.
Best regards,
Oscar
Dear Oscar
thank you for your response, I know this law.
My customer needs to send to his resellers a newsletter with price list and He wouldn't that reseller can unsubscribe.
Stefano Bassoli,
Even thought your business task seems reasonable to us we will not provide any recommendation on how to hide unsubscribe button according to the law Oscar mentioned earlier since email provider may still consider those Emails as spam